Upcoming Content Strategy Workshops


  • Global Content Strategy Workshop at Localization World

    San Jose, CA – October 9, 2013

    Attend this full-day workshop — “Developing a Global Content Strategy: From Inventory to Insight to Action” — to learn how to get started. We will teach attendees the seven components of global content strategy, how to conduct a content inventory and content audit, and we will share a useful mix of global content strategy best practices.

    Attendees will break off into groups and participate in real-world, hands-on exercises including working on actual website content. They’ll participate in an online global website content inventory and audit (using a web-based tool) and share their recommendations with the group.

    Instructors: Val Swisher, Content Rules and Paula Land, Content Insight
    Venue: Hyatt Regency Santa Clara, CA

    Register today!


    Global Content Strategy Workshop at TAUS

    Portland, OR – October 16, 2013

    Attend this half-day workshop to learn how to get started. We will teach attendees the seven components of global content strategy, how to conduct a content inventory and content audit, and we will share a useful mix of global content strategy best practices.

    Instructor: Val Swisher, Content Rules
    Venue: Governor Hotel, Portland, OR

    Register today!


    Global Content Strategy Workshop at CSA UK

    Richmond, London, UK – November 13, 2013

    Attend this full-day workshop — “Developing a Global Content Strategy: From Inventory to Insight to Action” — to learn how to get started. We will teach attendees the seven components of global content strategy, how to conduct a content inventory and content audit, and we will share a useful mix of global content strategy best practices.

    Attendees will break off into groups and participate in real-world, hands-on exercises including working on actual website content. They’ll participate in an online global website content inventory and audit (using a web-based tool) and share their recommendations with the group.

    Instructors: Val Swisher, Content Rules and Paula Land, Content Insight
    Venue: eBay/PayPal UK Headquarters, Richmond, UK

    Register today!


    Content Modeling for Adaptive Content at CSA UK

    Richmond, London, UK – November 13, 2013

    We all know that content written for print doesn’t work well on the web, and we’re discovering that content written for the web doesn’t work well on mobile. Some companies are creating a desktop version of their content and a mobile app version resulting in two sets of content that must be maintained. Others are relying on responsive design to automatically adapt the desktop web to multiple screen sizes, but just because you can shrink down a graphic or display content in a single scrollable list doesn’t mean that the content effectively adapts to the responsive design.

    So how do you create content that works well for both web and mobile? It’s not by creating it for the desktop and then recreating it for mobile. That is much too time consuming, costly, and error prone. You need to create structured modular content that is designed to adapt to the device. This means writing content once, and by using a building block approach, automatically adapting that content to the screen size of the device or the needs of the customer.

    To create structured modular content you need content models and structured writing guidelines to help writers effectively write to the models. This workshop teaches you how to create content models and the content supported by those models.

    Content models define how content is structured to support reuse and consistency; they identify where content can be reused, how it can be reused, and they indicate what metadata applies to each element. Structured writing provides the standards for how to structure and write each element identified in your models.

    You will learn:

    • The role of a unified content strategy
    • How to separate content from format and delivery
    • How functionality and usability of multiple content channels affect content modeling
    • The relationship between content management and structure
    • How XML plays a role
    • How to manage change, including collaborative authoring and changing roles for authors



    And, you’ll learn how to create:

    • Content models
    • Element models
    • Structured writing guidelines



    Instructor: Ann Rockley, The Rockley Group
    Venue: eBay/PayPal UK Headquarters, Richmond, UK

    Register today!


    Content Strategy in a Day at CSA UK

    Richmond, London, UK – November 13, 2013

    Content is only as smart as the content strategy behind it. What happens in the analysis phase informs how the content behaves in the tactical phases. Content has its own lifecycle, and any misstep early on means that the next iteration of that content will be harder to implement and maintain – and degrade the user experience. This workshop discusses content within the phases of its lifecycle, and illustrates the interdependencies within the user experience. Participants will discover a framework for developing content that aligns with user-centered design, from user research through personas and scenarios, to wireframes and content development.

    Make sure you bring your laptop to get the most from the workshop – templates will be provided for in-class work.

    This workshop is for you …

    • if you work in marketing or are otherwise involved with pre-sale content
    • if you work in technical communication or are otherwise involved with post-sale content
    • if your organization isn’t treating all of its content strategically and you want to be part of the change
    • if your organization creates software with various kinds of content embedded in it
    • if you wonder how content strategy and user experience interrelate
    • if you wonder what types of deliverables content strategists produce
    • if you’d like to try a mini-project for yourself under the guidance of an expert



    What will you learn?

    • to develop a strategic content plan
    • to leverage content in compelling ways
    • to identify the key deliverables of a content strategy
    • to prepare specific deliverables in the context of a content strategy
    • to become a content advocate on a user experience team



    Participants will be able to make a business case for investing in content strategy, will have a base process for implementing a content strategy in their workplaces, and will take home a series of work templates to get them started.

    Instructor: Rahel Anne Bailie, Intentional Design
    Venue: eBay/PayPal UK Headquarters, Richmond, UK

    Register today!