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Keynote speakers set to surprise and delight
The content strategy summer session may be hard-core workshops, but that doesn’t mean we have to eliminate all the fun parts associated with a conference. We’ve got plenary session speakers to bracket the workshops. The morning speakers are meant to energize and provoke you, while the end-of-day speakers are meant to give you pause without putting [...]
Content Strategy Summer Session announces core program
The Content Strategy Summer Session is on, and the workshops are set. If you’re planning to come to Vancouver to do a little work and have a bit of vacation, plan around July 11th and 12th for these eight awesome workshops. Understanding Your Audience’s Content Needs - Laura Creekmore From Inventory to Insight to Action – [...]
More workshop slides for CSW Portland
More presenters have posted their slide decks and sent us the links, which we’re happy we can now share with you: Kevin Nichols – Optimizing Content Strategy Deliverables: Content Inventory and Audit Kyle Wiens – Why the World Needs Fixers Noz Urbina – Leveraging Your Business Assets with Multi-Channel Publishing Sarah Beckley – The Content [...]
Workshop slides for CSW Portland
Call me a techno-peasant, or call me impatient, but figuring out the Slideshare embed codes for WordPress is not how I want to spend my afternoon. So here are the links to the presentations sent to us to date: Deane Barker - Issues with Content Migration Derek Olson – A Seven Step Mobile Strategy for Business [...]
What is User Testing?
by Derek Olson, Foraker Labs User testing is an essential part of our process at Foraker Labs. Over the years, however, I’ve encountered a lot of confusion about what it actually is. Folks who work in marketing typically lump user testing in with focus groups and other market research. On the engineering side, a lot [...]
eBooks as the new textbook: revolution or evolution
by Kyle Wiens The promise that Apple’s iBooks 2 for iPad will reinvent the textbook will likely not deliver the expected revolution in education. iBooks are sleeker, smarter, and equipped with a seemingly endless amount of innovative features – animation, full screen photos, videos – but the revolution is already at hand, and fortunately for the students [...]
Learn How to Rule the Matrix
By Sarah Beckley If your client has unstructured content, you’re probably spending a lot of time with Excel. Why? We have yet to find anything better for organizing, tracking, and managing large buckets of mushy content. If you had told me ten years ago that I would spend years of my life getting to know [...]
Sold Out!
Content Strategy Workshops Portland have sold out! If you planned to attend the event but have not yet purchased a ticket, contact me, Scott Abel, The Content Wrangler. I’ll try to find a way to squeeze you in. Content Strategy Workshops will soon be announcing its schedule of events for 2013. Our first content strategy [...]
Discovery Well Done = Right Delivery: Right Content, Right User, Right Context
by Kevin Nichols Assessment. Discovery. Strategy. Analysis. The initial phase in a digital and/or interactive project is entitled differently depending on whom you ask. But essentially, the same activities occur regardless of what it is called. On a typical project during Discovery phase, the project team will: uncover the current-state landscape of the digital experience; [...]
Designing content for a “publish anywhere” world
by Noz Urbina Here is a scenario in which you may find yourself one of these days: you are on a project, doing some content strategy work, and someone higher up the corporate food chain will say, “Of course we’ll be needing that content in a mobile app, and we still have some demographics that [...]