Content strategy can exist on many levels. Sure, we use our intellect in a work environment to do our analysis and complete our deliverables. Yet there are more levels at which we can operate. To understand content is to understand culture, and economics, and emotion, and survival. It is to understand not only how content gets localized between countries, but also how the differences between living conditions, trust relationships, and market conditions for our audiences change us, just as how our project changes our audiences. Laurence Dansokho has lived and worked among multiple cultures, in multiple work environments, for diverse markets, for a global company. She shares her knowledge and observations about how her life experience has influenced her work over the course of her career.