Issues in Content Migration
- Deane Barker, Content Management Practice Director, Blend Interactive
Content migrations are perennially poorly planned and executed. Too often, they get excluded from the initial project plan and scheduling, only to be inevitably found in a panic when it’s too late to do them well. Oftentimes, this delays delivery of the entire project and blows the budget open.
However, when planned in advance, content migrations can be the most important part of a CMS implementation project. At a minimum, they will focus and improve your project. At their full potential, they can assist with such base issues as selection of your new CMS itself, as well as discovering dozens of development and integration issues that would otherwise come up too late in the process to be any good. A well-planned and executed content migration can make or break a CMS implementation.
In this session, I will present a four-part methodology which includes:
1. The inventory of your current content
2. The mapping of your current content to your new CMS
3. The actual nuts-and-bolts of moving the content from one CMS to another
4. The QA and timing of the migration effort and how it relates to your system launch
The focus of this session is how to evolve the content migration from a haphazard mess which is often the low point of any project, and towards a tightly-focused and methodical effort which actually enhances, informs, and drives the larger CMS implementation effort.
Launching an Integrated Content Strategy
- Lucie Hyde